Working with

PhD in marketing, researcher, and senior lecturer in Business administration (Marketing).

Program director for International Marketing Program.

Course coordinator, examiner, and lecturer for different marketing courses.

My research focuses on the following areas:

- place and destination marketing and branding, tourism marketing;

- social media marketing in tourism and place marketing, and

- marketing in wine sector in Sweden.

My PhD research has been focused on marketing-oriented management in retail, as well as marketing communication in retail.

I am a reviewer for a few peer-review journals in Business administration and Place marketing field, e.g., “Place Branding and Public Diplomacy” (Palgrave Macmillan), “Journal of Place Management and Development” (Emerald), “Journal of Strategic Marketing” (Taylor&Francis), “Competitiveness Review” (Emerald), “Technological Forecasting and Social Change” (Elsevier), “International Journal of Managerial and Financial Accounting” (Inderscience publishers).