Startup Jungle – live strategy modeling for accelerated development of startups in incubation

The methodology involves a startup team using a physical jungle (see image) to model their idea and environment. The jungle serves as an object that fosters discussion about the current state, desired state, and possible paths forward, creating engagement, alignment, creativity, and clarity. The methodology is based on a full-day workshop following a predetermined structure but adaptable to the team's needs. We draw on theories of boundary objects, embodied cognition, and action learning. The goal is to create experiences for the team that bring their situation to life in a more tangible way than, for example, writing a business plan or working with a business model canvas.

The aim of the project is to implement and evaluate the Startup Jungle method at six incubators, train coaches in facilitation, and make the results available to other incubators.