Personal vid Högskolan
Maya Hoveskog
Deputy Professor
( School of Business, Innovation and Sustainability )
Working with
I'm a Deputy Professor in Innovation Management. I have a special research interest in innovation processes, sustainability-oriented business model innovation, value creation, and teaching and learning in higher education. I'm particularly interest in visualization tools and approaches to support the early phases of the innovation process. I collaborate with colleagues from various disciplines (e.g., environmental studies, design studies, informatics, humanities). I'm sitting on the Board of the International Conference on New Business Models. I'm also an initiator and one of the organizers of the doctoral workshop in the frame of the same conference.
Key research interests
• sustainability-oriented business model innovation and value creation
• visualization tools, processes and approaches to support the early phases of the innovation process
• teaching and learning in higher education
Research projects
Personal
Latest publications
Kapitel i bok, del av antologi
Chapter in book
Polestar 0 project : Introducing a climate-neutral vehicle
(2025)21 Days of Change : Addressing the Post-war Consequences on Women's Well-being in Colombia
(2020)Business Model Innovation in the Agri-Food Sector
(2020)Business Model Innovation of a Social Enterprise in the Scandinavian Electricity Retail Market
(2019)
Artikel i tidskrift
Article in journal
Lean Startup Supporting Sustainability-as-Flourishing during the Early Stages of Enterprise Development
(2025) PublishedUnveiling University Students’ Perceptions on Their Teachers’ Digital Competence
(2024) PublishedService design for digital servitization : Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
(2023) PublishedUnpacking the complexities of MaaS business models – A relational approach
(2022) PublishedApplied engineering education for soft skills in the context of sustainability and mobility
(2022) PublishedA Model for Measuring and Managing the Impact of Design on the Organization : Insights from Four Companies
(2021) PublishedUnpacking sustainable business models in the Swedish agricultural sector – the challenges of technological, social and organisational innovation
(2021) PublishedEducation for flourishing : an illustration of boundary object use, peer feedback and distance learning
(2020) PublishedTo Be or Not to Be. The Servitization Dilemma and the Role of Design
(2019) PublishedBusiness modelling in farm-based biogas production : towards network-level business models and stakeholder business cases for sustainability
(2019) PublishedEarly Phases of the Business Model Innovation Process for Sustainability : Addressing the Status Quo of a Swedish Biogas-Producing Farm Cooperative
(2018) PublishedService Design Visualization Tools for Supporting Servitization in a Machine Tool Manufacturer
(2018) PublishedEducation for Sustainable Development : Business modelling for flourishing
(2018) PublishedJourney and impact of business model innovation : The case of a social enterprise in the Scandinavian electricity retail market
(2018) PublishedBarriers to business model innovation in the agri-food industry : A systematic literature review
(2018) PublishedThe diffusion of green innovation technology in the construction industry : European passive house knowledge transfer to China
(2017) PublishedBusiness Model Innovation for Internationalization : The Case Of The Chinese Wind Turbine Manufacturer Envision
(2016) PublishedSuccess factors for agricultural biogas production in Sweden : A case study of business model innovation
(2016) Published
Konferensbidrag
Conference paper
Mobilizing resources for agility : the role of ecosystems
(2024)Out of sight, out of mind, what the companies still forget when transitioning to a circular economy
(2024)Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models
(2024)Piloting Innovative forms of Nature-Based Learning in Business Schools : Shifting mindsets for regenerative futures and business models to emerge
(2024)Mobilizing Service Ecosystems for Sustainability – the Case of Polestar
(2023)Decolonizing the Imagination : Designing a Futures Literacy Workshop
(2023)Challenges of Data-driven Service Development in Manufacturing Industries – a Review
(2022)Leveraging Business Model Innovation for Sustainability : Tentative Principles to Support True Co-Creation Between Students and SMEs
(2022)Envisioning Value(s) / Championing Complexity : Situating Ethnography in the Presence of Business Model Innovation
(2021)Improving the Flourishing Business Canvas through Design : Experiments in Belgium, Sweden and Canada
(2020)Second-degree frugal innovation in the Belgian healthcare system
(2020)A Workshop : Power Tools for Collaborative Modelling of Socioeco-Sustainment
(2020)Modelo para la medición del impacto del diseño en la organización : el caso de dos empresas de servicios
(2020)Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manufacturers.
(2019)Towards Education for Flourishing. A multidisciplinary, multinational, distance peer feedback session
(2019)Open Innovation Enabled by Emerging Technologies : What Are the Implications for New Business Models?
(2019)Making it practitioners-friendly. A service design toolkit for the design of advanced services
(2019)Reinventing value by integrating stakeholders : exploring business ecosystems for sustainable business model innovation
(2019)Exploring why established companies need service design. The case of two Basque manufacturers
(2019)Circular Economy in the Agricultural Sector. Farm based biogas production as a way forward
(2019)Willingness to Innovate Business Models for Sustainability amongst Agricultural Businesses
(2018)Unpacking priorities of agri-food companies in Sweden : Insights from a survey of Sustainable Business Models
(2018)Managing Business Model Innovation : The Case of a Social Enterprise in the Electricity Market
(2017)Mapping the intangible : Service design tools for understanding customer value in business model innovation for servitization
(2016)Business Model Innovation for Internationalization : The Case of the Chinese Wind Turbine Manufacturer Envision
(2016)
Proceedings (redaktörskap)
Conference proceedings (editor)
Proceedings of the 6th International Conference on New Business Models : New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021.
(2021)
Övrigt
Other
Data-driven Business Models for Sustainability in Emerging Fields
(2021)
Bok
Book
Business Model Innovation – The Case of a Learning Network Approach to O&M Solutions in the Swedish Wind Energy Industry
(2016)
