Marketing

Marketing has implications in corporate strategy, governance, financing and organization that are discussed where the key element is creating value for the customer. The understanding of customer´s needs, competitors, the inner and outer environment and how that effects the firms product or service offering is what is at the heart of this course.

The course will give students the ability to understand and apply general knowledge and theories of marketing to realistic situations in the environment. The aim is therefore to give students an overall view of the elements of marketing and how they are applied to situations in the business environment.