Strategic Communication, 7.5 credits

Main field of study with advanced study

The course Marketing I 7,5 credits. English 6.

The course is included in The International Marketing Programme and is given as a single subject course.

The aim of the course is for the student to develop and deepen basic knowledge of market communication conducted by international organizations, regarding the relevant scientific, social, and ethical aspects.

After completing the course, the student should be able to:

Knowledge and understanding

• account for theories and models in the field of market communication
• explain demographic and psychographic factors related to different target groups, i.e., people with different cultural and ethical backgrounds and different genders

Skills and ability

• critically interpret and analyze complex issues and situations in the field of market communication with regard to various social, environmental and economic aspects within the subject
• use the course's theory and methods to search, collect, evaluate and critically interpret relevant information in the field of market communication and sustainable market communication
• write and orally present a project work within the company's marketing communications

Judgement and approach

• critically examine and discuss scientific, social and ethical aspects of relevance to the field of market communication

The course is divided into four parts.
In the first part, the basics of market communication concepts. The second part continues with managing campaigns, media planning and research. Part three deals with the Marketing Communications Mix and Channels and it the last part discusses the relationship between industry and ethics in an international context.

The teaching consists of lectures, seminars and exercises.

Lesson teaching is integrated with application to practical problem situations.

Examination takes place through a written project work in a group, which must also be presented orally.

If there are special reasons, the examiner may make exceptions from the specified examination format and allow a student to be examined in another way. Special reasons can e.g. be study support for students with disabilities.

Course evaluation is part of the course. This evaluation offers guidance in the future development and planning of the course. Course evaluation is documented and made available to the students.