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Personal vid Högskolan
Manoella Antonieta Ramos Silva
Postdoctoral Position
(
School of Business, Innovation and Sustainability
)
Working with
I am a Postdoctoral Researcher at Halmstad University, specializing in international marketing, branding, and innovation within the life sciences sector. My academic journey includes a PhD in Innovation Sciences from Halmstad University, funded by the EU's Horizon 2020 Marie Skłodowska-Curie program as part of the Legitimation of Newness and Its Impact on EU Agenda for Change (LNETN) project.
My research focuses on how companies legitimize new brands and products across diverse markets. I have published in journals like the International Marketing Review and Journal of Marketing Management. Before transitioning into academia, I gained experience in communication and press relations with companies such as Dudalina, Cia. Hering, and Vetter in Brazil. Currently, I am part of the Artificial Intelligence Radiology (AIR) project at Halmstad University, exploring AI applications in radiology.
