News
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10 January 2025
“Being seen as innovators” – how status matters in the digitalisation of healthcareDigitalisation in the health care sector has picked up speed in recent years, but what drives health care professionals to adopt new technologies? The answer is more complex than one might think. Research from Halmstad University shows that emotions and status play crucial roles when healthcare is digitalised. “Healthcare professionals’ interest in digital technologies is about more than just functional benefits”, says Luís Irgang Dos Santos, who defended his thesis in December of last year.
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8 January 2025
How new brands gain a foothold in international marketsHow can companies successfully launch new brands and products in different countries? Manoella Antonieta Ramos at Halmstad University, has in her thesis mapped the tricky challenges that life science companies face when they want to expand internationally.