Accelerating the roadmap for commercializing and adopting medical technology innovations – the role of different actors’ logics in a health innovation ecosystem (MeTARoad)

Commercializing medical technology is challenging, often requiring a 10-20 year time horizon to bring new ideas to market and embed them in mainstream practice. There is a vital need for better conceptualization of health innovation firms’ alignment with key actors on whom they are dependent in the health innovation ecosystem. Challenges arising from time delays, misalignment of key ecosystem actors and resource constraints potentially amount to substantial losses in value, for both companies and healthcare systems.

We aim to contribute to the theoretical literature on the interactions between actors operating in an institutionally complex field and their experience of logics, i.e. how various regulative, normative and cultural-cognitive institutions shape and guide their actions in an health innovation ecosystem.

Hence, we depart from a health innovation ecosystem focus by emphasizing especially the synchronization and co-creation of shared logics.

Research question

The research will address the following research question:

How do we understand the processes for alignment between the logics of actors in a health innovation ecosystem for accelerating the commercialization and adoption of medical technology innovations?

We will use different methodologies and techniques (e.g. repertory grid methodology and business models canvas/stakeholder canvas) to understand how individuals and groups of actors think and act according to their roles in the ecosystem. Together with the companies, their main healthcare customers, investors and selected experts, we will develop viable business models and roadmaps that will help accelerate commercialization and adoption of medical technology innovations.