Researcher new board member of the International Conference on New Business Models

Hello there, Maya Hoveskog, Associate Professor in Innovation Management! Congratulations on your new assignment as a board member of the International Conference New Business Models (NBM)! What is New Business Models and what positive impact does it intend to make?

“Thank you! The International Conference on New Business Models has a mission to facilitate inter- and transdisciplinary research on new business models contributing to sustainable development. The conference series started in 2014 in Toulouse, France with 20-30 participants and has since evolved into a much larger event involving more than 250 people last year in Halmstad.

The purpose of the conference series is to further the research on business models for sustainability. It is an emerging field of research, with an exponentially growing number of publications, where alternative and more sustainable ways of doing business are explored. It considers the system perspective, in which firms are embedded in the environmental and social system, multi-stakeholder perspective, that for instance employers and local communities are taken into account, as well as long termism. In that sense, each business model for sustainability should be centered around a sustainable value proposition, that allows firms to capture economic value while maintaining or even regenerating natural, social, and economic capital.”

The NBM Conference board is being reinforced by Maya Hoveskog, Associate Professor in Innovation Management.

What do you want to accomplish as a board member?

“I will, together with the rest of the NBM board, work with strategic issues centered around the future of the conference series – ensuring academic excellence while at the same time engaging with practitioners from the private and public sector to facilitate knowledge transfer. Additionally, a key focus area for the board is to nurture and facilitate the NBM community so it can flourish, which I am particularly interested and committed to. During the NBM Conference 2021, which was hosted by Halmstad University, I already contributed to it by initiating and co-organizing the first Doctoral Workshop as an arena where young and senior scholars could meet and discuss. The workshop was a success and will be a recurring element of the conference series.” 

“I had the possibility to get to know and collaborate with many extraordinary people both within Halmstad University, and outside the University.”

Maya Hoveskog,
Associate Professor in Innovation Management

Halmstad University hosted the NBM Conference in 2021 with you and your colleague Fawzi Halila, Professor in Industrial Organisation, on the frontline. Tell me more about it!

“It was a fantastic learning experience! I had the possibility to get to know and collaborate with many extraordinary people both within Halmstad University, and outside the University. The conference was a large co-creation project, one could say. The NBM Board gives the broader framework that the conference should follow, and everything else is the responsibility of the local hosts for the particular year. In that respect we took responsibility to decide on a topic for the 2021 conference as well as all practical details in planning and executing the conference. A key priority for us is to co-create a conference that provokes interesting conversations by a mix of intellectually stimulating pre-conference workshops, keynote speakers, conference parallel sessions, panel discussions and informal meetings.”

In June 2021, Halmstad University hosted the sixth edition of the International Conference. Photo, left to right: Associate Professor Maya Hoveskog, Mayor Jonas Bergman and Professor Fawzi Halila.

What is your own research about?

“In my research, I focus on innovation processes with special interest in sustainability-oriented business model innovation and value creation as well as teaching and learning in higher education. I have a particular interest in visualization tools and approaches to support the early phases of the innovation process and find it valuable to collaborate with colleagues from various disciplines, for instance, environmental studies, design studies, informatics, and humanities.”

Text: Katarina Tran
Photo: Ida Fridvall and Dan Bergmark