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Digital marknadsföring

7,5 hp

Målet med kursen är att deltagarna ska få kunskap om digital marknadsföring för att framöver kunna arbeta professionellt med det. Kursen ingår i kurspaketet DIGIBUS (hh.se/digibus) där du som deltagare kan läsa hela kurspaketet eller enstaka kurser. Kursen är för yrkesverksamma och ges på distans på engelska. Anmälan är öppen så länge det finns möjlighet att bli antagen.

In English: The course is included in the course package DIGIBUS (hh.se/digibus) where participants can take the entire course package or individual courses. The course is for professionals and is held online in English. Application is open as long as there is a possibility of admission. The courses qualify for credits and are free of charge for participants who are citizens of any EU or EEA country, or Switzerland, or are permanent residents in Sweden. More information can be found at antagning.se.

About the course Digital Marketing
The purpose of the course is to develop advanced knowledge and know-how for student to be able to work professionally within the area of Digital Marketing. This means that the student should be able to understand the theory in this area, be able to develop his or her own Digital Marketing research in the form of a scientific project.

The course method is adapted to students who may already be working and need to integrate new knowledge into existing or similar working tasks. This is basically done through the workshops which serves as exam elements in the course and which takes as a starting point the students’ own experience and specific needs instead of examining from a textbook. The course is developed for professionals. It is held online in English.

HT 2022 (Distans (Internet), Ortsoberoende, 50%)

Nivå:

Avancerad nivå

Anmälningskod:

10133

Behörighetskrav:

Kandidatexamen eller Högskoleingenjörsexamen.

Urvalsregler:

Högskolepoäng: 100%

Mer information om urvalsregler.

Startvecka:

Vecka: 35

Obligatoriska sammankomster:

0

Undervisningstid:

Blandade tider

Studieavgift:

För sökande med medborgarskap utanför EU/EES och Schweiz: Mer information om studieavgift

Undervisningsspråk:

Undervisningen bedrivs på engelska.

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