TIC – Trust in Intelligent Cars

The goal of the project Trust in Intelligent Cars, TIC, is to combine naturalistic and experimental car studies with an ethnographic approach to investigate user experience of autonomous driving on public roads, and to study how the increased intelligence in and around the autonomous car affects trust in the autonomous car. The project will generate important knowledge that will be used in the design of future cars.

Autonomous driving has the potential to give positive societal effects in terms of environmental, safety and mobility benefits. However, the potential benefits are all dependent on the willingness to use highly automated vehicles, stressing the importance of user centred research to reach a high level of acceptance. The TIC project address the need of knowledge regarding how unsupervised autonomous driving is experienced when travelling on public roads. The project will introduce and make use of an experimental Wizard of Oz (WOz) approach. A WOz car can act as an autonomous car but is actually mediated by a hidden human operator – the wizard. This approach make it possible to study experiences of unsupervised autonomous driving before such cars exist.

The project also include an industrial PhD that will investigate how Artificial Intelligence (AI) affects trust in technology by using design ethnography as a tool to understand human expectations and experiences.

About the project

Project period:

  • October 9, 2017, to February 28, 2020


  • Vinnova

Involved partners:

  • Volvo Cars
  • RISE

Project leader:


  • ISDD