Welcome to a lecture with Guest lecturer Roberto Bruni, PhD, Associate Professor of Business Management at the Department of Economics and Law, University of Cassino and Southern Lazio, Italy.

The lecture will talk about the Metaverse technology and how it affects businesses. It looks at it from a marketing and management point of view, discussing the opportunities and challenges it brings. The lecture is based on a systematic literature review of the latest research in marketing and management. It provides some interesting ideas about how the Metaverse can help with communication, interacting with actors, and sharing knowledge, both for the competitive advantage of companies and for the social interaction of people in society.

The lecture is free of charge and no registration is needed.

Location: S1002 External link.